I dont fuck with you clean vine11/4/2023 ![]() Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, Ol’ Dirty Bastard. They were some of the most influential creations of the digital age, but they also became modern examples of how the innovations of Black creators can quickly be commodified and ultimately distanced from their originators, something that continues to be a pressing issue on micro-video platforms like TikTok.Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. However, the widespread impact of these Vines and others by Black creators all too often came without proper accreditation or compensation. The “what are those?” meme originated by Brandon Moore and made popular by a Vine made it all the way to Marvel’s Black Panther. The term “on fleek”, as popularized by Kayla Newman (known online as Peaches Monroee), has since become an entry in several dictionaries. The impact that these Vines had wasn’t just limited to the internet. You’ll also sometimes hear people say that they wish they were “Jared, 19” upon seeing something that makes them wish they never learned to read. Many of them are immediately recognizable you can share just one frame from Jared Friedman’s Vine of a guy turning to the camera and saying “wow”, and that’s usually enough for anyone who’s seen it before to hear it in their head. ![]() Some became meme formats, some became quotes, and others popularized words and phrases that people still use today. ![]() Vines we quoteĮach of these Vines contributed to the collective vocabulary of people who were on the internet in Vine’s heyday. It was the perfect video format for a time when our attention spans were rapidly growing shorter - and yet, paradoxically, so many of them continue to live on in our collective consciousness, even years later. People still quote and reference Vines in casual conversation, to the point where even a still frame of a Vine can convey an entire message. Of course, many popular Vines did end up being impromptu moments captured on video, but that basic idea of sharing snippets also formed the foundation for the video style that Vine pioneered. Vine was originally conceptualized and developed as “ a way to help people capture casual moments in their lives and share them with friends,” rather than a site for comedy sketches. Vine’s specific form of micro-video storytelling was tied to its founders’ original intent for the app, albeit unintentionally. Vines were reliant on a new kind of comedy, one that could only be achieved on the internet.Ī still frame of a Vine can convey an entire message Those that were self-contained jokes rarely followed a typical joke structure for similar reasons, often straying into absurdist or anti-humor. Few Vines ever had to follow up on their punchlines, purely because there wasn’t enough time. One of the challenges of comedy is sustaining the joke for long periods of time, but with Vine, that wasn’t even a factor. Some Vines omitted the beginning of a scene others ended abruptly. The constraints of the format necessitated cutting something out and leaving it up to the viewer. Many Vine creators seemed to understand implicitly that Vines didn’t actually have to be self-contained stories in fact, sometimes they were more effective because they were missing something. People used Vine to create a variety of videos - pop star Shawn Mendes got his start posting song covers there - but its main draw was funny videos. Most importantly, Vine paved the way for TikTok, which is now much bigger and more lucrative than its predecessor ever was. The platform legitimized micro-video as something that could be impactful and draw a wide audience. Its four years of existence may sound inconsequential in comparison to the staying power of the bigger social media sites, but the cultural impact that it had during that time has far exceeded its relatively short lifespan and marked a crucial turning point for web creators. ![]() If it was good, you could watch it over and over again, and in turn stretch those six seconds out to however long you wanted it to be.Įven though Vine got shut down in 2017, its brand of content paved the way for the micro-video format. If a Vine wasn’t good, six seconds was a negligible amount of time to have wasted on it. Vines draw your attention because they’re short and easily digestible, making them much less of a commitment to watch than something like a YouTube skit. Creators constantly found new ways to push those six seconds to their limit. Yet with videos being restricted to such a short timespan, how much substance could each one actually contain? That constraint ended up being one of the platform’s greatest strengths. When Vine first launched in 2013, people were immediately intrigued by the concept of a video sharing platform containing endlessly looping six-second videos.
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